Wise Market, the global online marketplace stocking up premium smartphones and tech gadgets is now celebrating a landmark success in Pakistan. It originated in Australia and has grown very fast covering four countries, Pakistan being one of them.  

This achievement stems from the introduction of an innovative feature: Online Auctions. Thus, the platform has revolutionized the essence of e-commerce in Pakistan to bid on a colorful list of products making life more enjoyable. This has created public interest, largely boosting traffic to the website, mobile app and social media platforms.  

Shoaib Akhtar, Shahid Afridi and Aleem Dar 

The campaign received massive attention, helped by the inclusion of cricket personalities such as Shahid Afridi, Shoaib Akhtar, and Aleem Dar. Not only they endorsed the auction but also provided personal items, which gave a special flair to the auctioning. Cricketing memorabilia such as cricket bats and shirts autographed by their favourite stars was the new trend that was imminent to cause frenzy.  

Social media played a great role in the campaign through boosting its awareness. Because of posting by top influencers, users’ engagement on Wise Market’s website increased dramatically. The blending of tech products and other items proved a masterstroke in making the auctions the biggest success in Pakistan’s e-commerce history.  

The strategy at Wise Market PK is creative due to its interest in building unique customer experiences. These three components of social integration have made it one of the leading retail businesses online, and their influence on the Pakistani market cannot be ignored.

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